CÉCRED is a new haircare product owned by 32-Grammy award winner Beyonce, she says “hair is sacred” as she promotes her new hairline product Cecred launched on February 20.

Cécred Name Meaning:

The name is Cécred, a portmanteau of the singer’s name (Beyon-Cé) and the reverence she has for her own hair (saCred).

She had teased the line back in May 2023 with a post honouring her mother, Tina Knowles. 

In the caption she wrote,  “How many of y’all knew my first job was sweeping hair in my mama’s salon?”

Sharing a carousel of photos of herself in the salon, she also celebrated the ways in which we take care of our hair.

CÉCRED BEGINNINGS: Narrated By Beyonce:

I GREW UP SWEEPING HAIR IN MY MOTHER’S SALON. SO MUCH OF WHO I AM CAME FROM THERE. I SAW HOW SHE TRANSFORMED HAIR BY MIXING MAINSTREAM PRODUCTS WITH TEXTURED HAIRCARE.

It’s been my lifelong dream to create these hair products and bring some of my mother’s teachings to life. We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength.

It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals.

The result was haircare defined by its performance, quality, and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career. Haircare that will keep my hair healthy despite how often I change it up as a performer—the coloring, high-tension styles, sewing, sweat, and buildup.

I built Cécred from the ground up. I poured into it everything I’ve learned throughout my life so we can borrow some of our past and bring it to the future. Cécred is about prioritizing yourself and all the things you hold sacred.