How To Make Money On YouTube In Kenya [Complete Step-By-Step GUIDE 2024]

YouTube Kenya

YouTube is growing super fast in Kenya. And the money flowing in that website is unbelievable. There’s literally more money on YouTube than you can possibly imagine.

YouTube on its own has made uncountable millionaires who have a very luxurious life now just because they start a YouTube channel. For free!

Kenya is not left behind too, Kenyan YouTubers are making a ton of money just by uploading videos on YouTube. And now it’s your time.

It’s time for you to join the future millionaire club by starting your own YouTube channel, create videos to upload and gain subscribers, then watch your bank account grow wildly.

Hey! No body said it’s going to be as easy as ABCD to make money on YouTube, especially in Kenya.

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It’s going to take you a couple of sacrifices and determintion to start seeing positive results from YouTube.

Unless you are already famous in Kenya, maybe from Tiktok, Instagram or TV shows, it’s going to take a while to gain a lot of subscribers. Come on, you know how Kenyans are, right.

Now, if your goal is to make money on YouTube in Kenya, you are definitely in the right place right now.

By the time you finish reading this article on how to make money on YouTube in Kenya, you should be able to to understand how YouTube works, how you can gain more subscribers surprisingly fast, how to dedicate yourself to your YouTube channel and finally how you can generate revenue from your YouTube channel in Kenya.

Because this is a complete step by step guide, we are going to cover everything. So that you don’t need to research about anything else after starting your YouTube career.

So first things first, for you to make money on YouTube in Kenya, how many subscribers do you need?

How many subscribers to make money on YouTube in Kenya?

YouTube Subscribe Baton

This article will answer your questions in full. YouTube recently changed it’s partner program requirements for YouTubers to start making money.

Now, you need a certain number of subscribers to be able to make money on YouTube. After reading this post, you will be able to know the exact number of subscribers you will need to make money on YouTube this year.

So how many subscribers do you need to make money on YouTube in Kenya today? Or rather how many views to make money on YouTube. Before we answer these questions. Several things have to be clear fast.

Do You Need Subscribers To Make Money On YouTube?

Well, it depends. But the easy answer is yes. You can definitely make money on YouTube without a lot of subscribers.

On YouTube, it’s not the subscribers that will pay you, it’s YouTube itself.

Which means the people that subscribe on your YouTube channel only show support, which in turn tells YouTube that the content you are producing is entertaining and the YouTube algorithm starts pushing your content even more, for more and more kenyans to watch your videos.

So How Can You Make Money On YouTube Without Subscribers?

Making money on YouTube without subscribers is possible, but it’s the hardest if you lack subscribers.

Because think of it… How do you want the YouTube algorithm to fall in love with your content and push it to more and more people if no one is subscribing to your channel? You get it?

So, the only way you can make money on YouTube without subscribers is by promoting other people’s products but instead of posting the videos on your channel. Where no one has subscribed to you. You are going to pay YouTube to promote your videos, to people who haven’t subscribed to you.

The video will appear on their home feed page or when they type in a keyword on YouTube search, that is related to your video.

You are probably wondering, how I’m I making money on YouTube if I’m paying YouTube? Right?.

Let me explain it to you. Remember I told you, you will have to promote other people’s products. Right. Now the person or company’s products you are promoting will pay you, for promotion. That’s how you get to make money without subscribers.

So Bottom Line making money on YouTube without subscribers, is close to impossible. I mean who’s going to click on an ad promoting shampoo which, randomly appeared on their home feed page? You get the point now. Making money on YouTube without subscribers is not possible. I mean it is, but VERY hard.

Do You Need Subscribers To Make Money On YouTube?

Yes! Definitely. You will need to have people who love your videos and watch them every time you post a new one, to be able to accumulate revenue from YouTube.

The potential of making money on YouTube is limitless. In fact there’s no limit to how much you can earn on YouTube. It’s not a 9 to 5 job. The popular you get, the more money you make.

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Your YouTube subscribers are your YouTube followers. They are the once that will make you or break you. Meaning, the number of subscribers you have should not really be your aim.

What you should focus on, instead, is the the number of loyal subscribers. People who like your videos, share your videos and follow you on all social media platforms.

Think of it this way, what’s the point of having a million subscribers, and only 10,000 people actually watch your videos.

In fact, that will make the YouTube algorithm think, you got these many subscribers illegally, “Fake Subs” Meaning you will look like a scam in YouTube’s eyes.

How Many Subscribers Do You Need To Make Money On YouTube?

Just recently, YouTube changed a few things in it’s partner program requirements. A while ago, you could just start a YouTube channel today, post a few videos, and monetize your channel the same day to earn revenue from YouTube.

But those days are long gone, nowadays, you will have to reach a certain number of subscribers on your YouTube channel to be able to monetize the channel.

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According to the new YouTuber Partner Program Requirements. To monetize a YouTube channel you will need the following:

At least 1,000 Subscribers

And at least 4,000 watch hours in the past 12 months ( 1 year )

The threshold above has to be reached for a channel to be allowed for monetization.

When, you reach this threshold. CONGRATULATIONS!!

You can now start earning money on YouTube by allowing YouTube, to place ads on your videos.

You will have complete control over this. You will choose manually where you want the ads to appear on your videos. You can choose to remove or add ads on each videos on your YouTube channel.

The more ads placed on a video the more money that specific video is going to make.

What Do You Do When You Have Reached The Threshold?

Well first of all, CONGRATULATIONS! Again for not quiting. Because a lot of YouTubers do.

Looking on the threshold YouTube has placed. You might think it’s impossible to reach it, at least that’s what many people think. That’s why I’m congratulating you for not being one of them.

If you really want to make millions from YouTube. You have to be hangry for it. Don’t get disappointed so easily. The thing is, if you actually get to the threshold, it already tells YouTube, that you are passionate about what you are doing and you kept on posting Creative videos on YouTube without being monetized.

So, when the threshold is reached. YouTube will reach out to you through your email to congratulate you, and confirm to you that you can now start placing ads on your YouTube video, and earn money.

How Do You Place Ads On Your YouTube Videos?

The process is pretty simple. Because you YouTube has simplified the work for you making almost everything you need to do automatic with a touch of a baton.

When you are allowed to monetize your videos. You can simply follow the instructions YouTube will give you. Or you can just head over to your YouTube channel profile, go to view channel, and click on manage videos.

From these point, all you have to do is add ads to the videos you want them to show up to and select where the ads will appear.

YouTube is made it even simpler. If you don’t have time for all that, you can just let YouTube automatically place ads on your videos for you.

Is That It? Now Can I Start Making Money?

That’s pretty much it…but.

To maximize your YouTube earnings. There are certain things that you need to put into practice.

How Long Should Your YouTube Videos Be?

YouTube Recommends that you post high quality videos that are 8 minutes or more long, in 2021.

Remember, the longer the video, the more ads YouTube can place on it, which then translates to more revenue. The aim of YouTube is to keep people on their platform as much as possible, so if you can help them do just that, expect to be loved by YouTube.

What Ads Are Shown On Your Videos?

YouTube, using adsense, will place relevant ads depending on your video type, location of your viewers, and seasons.

For example if one of your viewers is watching your videos on Christmas, they will only see ads related to Christmas holiday.

So, don’t worry about the ads on your videos, YouTube and adsense will do the work for you and all your viewers will see different and unique ads.

Adsense will definitely not show an “how to lose weight faster” advertisement on Christmas eve. No, definitely not, relax. Everything is being taken care of on your behalf.

What’s Adsense?

Adsense is a Google owned advertising company that advertisers pay some amount of money to have their ads distributed and displayed to a lot of potential customers and buyers online, worldwide.

Adsense, then pays the creators if their content is used to displaying ads on. In your case, a YouTube video.

How Much Can You Make On YouTube?

A lot, or something even nothing.

It all depends on your YouTube consistency and video interaction or performance. Remember when we talked about how it’s important not to focus on the number of subscribers, instead build a fan base of subscribers?

This is where it all boils out. The interaction on your videos will be high if you have a fan base subscribers. Unlike just having a bunch of don’t care bots.

Your loyal subscribers, will click on the ads on your videos. Share your videos to others social media platforms, like Instagram and Facebook, comment and like your videos.

That’s what matters, because, that’s how you’ll get more money on a single video.

So, to answer your question. You need a reasonable amount of views on each of your videos to make a good amount of money. Some other factors that might affect your earnings with YouTube is.

Location of your viewers. (USA VIEWERS = MORE MONEY) Compared to some other Countries, Because America is a more developed country compared to Kenya.

The other factors include:

Ads Type

Length of the video

Time of the year

Number of views on a video

Content on the video

Topic of the video

To maximize your YouTube earnings (to increase your YouTube revenue) check the things on the above list that you can improve.

Having 1,000 Subscribers on YouTube is not the only factor on how much money you make.

Always Remember.

The more videos you post continuously on YouTube and engage with your fans, the more the Mulaa

How Many YouTube Channels Can You Have?

Fortunately, YouTube allows you to have upto 50 channels on a single Google account. But you definitely don’t need all those channels. One or two is enough to grow easily and maintain.

You don’t want to get overwhelmed with channels because you don’t know what to post, and where to post first, plus running out of topics for your videos will be easy, with a lot of YouTube channels.

Should You Create A YouTube Channel This Year? Is YouTube Dead?

How Many hours of videos are uploaded on YouTube monthly? BILLIONS!
How many people are on YouTube right now as you are reading this? MILLIONS!

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So is YouTube dead in 2024? NOPE! It’s so alive.

Should you start a YouTube channel to make money on YouTube in 2024? DEFINITELY

With YouTube being all loaded and crowded with creators. Bringing something unique on the table should be your goal to blow up quickly on YouTube.

What Should I Do To Grow My YouTube Channel?

The one way to grow a new YouTube channel is to post videos that are related to what’s trending on YouTube (Kenya) at the time and the internet in general.

Another thing you should do to grow your YouTube channel is to collaborate with others YouTubers. These YouTubers don’t necessarily have to be huge YouTubers with millions of subscribers.

You can collaborate with other YouTubers on your level and help build each other’s empires. Support is everything when it comes to YouTube growth.

The other thing that will definitely help you if you don’t think you are at a position to do the first two is consistency.

Post regularly and post high quality videos. And watch your subscriber count going up every single day.

Now that you have known about YouTube, and it’s updates, it’s time to learn how you can actually make money on YouTube.

Here is how to make money on YouTube in Kenya.

How To Make Money On YouTube In Kenya 2021 (step-by-step):


With over 2 billion logged-in monthly users, there’s probably millions flowing in the website every single day.

And it’s time you take a position of it. You have probably heard about hundreds of people making thousands of dollars if not millions from YouTube, and if they can make money from it, so can you.

Follow this step by step guide and you will be able to monetize your videos and be able earn revenue off those YouTube ads.

1: Build a YouTube channel

But of course you need a YouTube channel to start posting videos and monetize them.

Creating your YouTube channel should be something you want to put your creativity in. Don’t just create a random channel with a funny name and hope people will subscribe to it, sorry but that’s not how it works.

You need to create a good catchy name, the shorter the better because people will be able to remember it when they want to go back to your channel after enjoying a video from it.

Remember if you change your username (which you can do so on your Google+ account) you will only be able to do so 3 times at maximum, which you have to wait 90 days to change it again. So choose your username wisely.

If you have a Google account then you should have less to worry about because with a Google account you will easily create your YouTube channel, having a Google account will grant you access to Google products such as the Gmail, Google Drive etc.

Create your account or use your existing one and add keywords to help people find your channel easily. You can add keywords to your YouTube channel by navigating to the Advanced section of your Channel Settings. Make sure that your keywords are relevant to the content you will be posting on your channel.

2: Create Videos

It’s action time!

Create and post your videos on YouTube, make sure they are copyright free.

Which means you own all the content in the video, including audio, background music, pictures etc.

Or you use can use copyright free content. Eg; copyright free music or video. (Creative Common License)

Now after you have created your channel and ensured it looks good and ready to go live. It’s time for you to add content on to the channel.

Depending on the type of content you have decided to make it’s always a plus if you upload high quality content. YouTube recommends you post videos that are at least 8 minutes long.

To grow your channel you have to be consistent. Try uploading a video now and then.

At least 3 videos every week. But again, this will definitely depend on the content or niche that you are in.

For example if you do music covers on YouTube it will be close to impossible to post every single day as compared to if you choose to do Vlogs where you share your day to day life with your subscribers. Which means you will be posting daily.

Practice makes perfect, your first few videos aren’t going to be perfect at first. But that shouldn’t worry you, always try to make the next video better than the last one and one important thing is listen to your subscribers, they play a big role on your growth on YouTube.

Improve your videos by using better editing softwares and new editing techniques. Try using a better camera and lighting.

You don’t have to buy expensive cameras or lighting equipments to improve your videos, if you can’t afford it at first, try shooting your videos during the day when there’s a lot of natural light. Set the camera near a window with sunlight or you can do it outside.

More people are likely to subscribe to your channel if you keep your content fresh by uploading regularly. YouTube is also more likely to push your content more if you have a schedule of posting your videos regularly. Try maintaining that schedule as much as you can.

When uploading your videos make sure to add the relevant keywords to your videos, this will help in the ranking of the videos. Also describe your videos in a catchy way. But don’t over do it. A nice description will do a good job.

3: Build A Following (subscribers)

A fan base, that’s what you need. You need people who enjoy watching your videos and always came back for more.

Building an audience is the real deal here. Because there’s going to be ads displayed on your videos, you need people to watch the ads and click on them to make money off of them. Because your goal here is making money, then you should strive in making your audience enjoy every single video.

Because the more they watch and click on the ads displayed on your videos, the more money you will earn..

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There’s no secret on building a huge audience, just create awesome content and they will always come back. Quality content is equal to loyal audience.

Remember it’s the internet we are talking about, so hatters are there, actually to keep it real with you, you will always come across hatters that will truly try to pull you down.

There’s a saying that goes if you don’t have hatters you are not doing anything good. That is definitely true, because you make awesome content not everyone will be proud of you. So the best thing to do is to ignore the hatters and keep doing you.

At the end of the day there’s going to be people that enjoy your videos, now entertain them fully.

Share your videos on other social media like Twitter, Facebook and Instagram. This will help promote your videos. Also ask your viewers what kind of videos they would like to see the next time you post, respond to there comments as much as possible, participate in internet challenges for more exposure.

4: Start Monetizing Your Videos

Now let’s talk money, this is what you’ve been waiting for, I know it.

You’ve put so much time into creating good content, you have been constantly uploading and keeping your audience entertained.

You have done all the hard work. Now it’s time you make something out of it. Don’t you think?

For you to make money from your videos. You have to monetize them, what does this mean? It means you are allowing YouTube to place ads in your videos.

But in doing this you have to have uploaded original content that has no copyrighted material in them. Meaning you have not used any music in your videos that you don’t have the rights to, or you have not copied someone else’s video or a scene from movies or music videos that you have no permission to use. Your content has to be Original.

Here Is How to monetize your YouTube videos

First, you need to log into your YouTube channel using a desktop at

Click at “My Channel” on the top right of the screen. Click on the link “Video Manager” on the top bar. Then click channel and Enable on Monetization

To monetize a video after it has been uploaded, open your Video Manager and click the “$” sign next to the video that you want to monetize. Check the “Monetize with Ads” box.

To monetize a video as it uploads, click on the Monetization tab and checking for the “monetize with Ads” box

5: Sign Up For Google Adsense

Visit adsense website and create your free account. You must be over the age of 18 years old to be able to access Google Adsense. Or get an older person help you with the account opening process. Click on the Sing Up Now button to start creating your account

You need a bank account or PayPal account and a mailing address information so that Adsense can be able send you the money you have earned.

Remember when we were talking about the audience? This is where they count, because the money Adsense will pay for will depend on your audience reaction to your videos, if they watched the full ad or if they clicked the ads the better.

You will only make money if your viewers click on the ads placed on your videos by Google, you also earn a small portion depending on the amount of views on your videos. This is why you need a good audience. It’s Key

Now that that you are on the process of making money on YouTube. You should be checking on and see how your videos are doing and your channel in particular.

Check your analytics and make more relevant decisions as you grow your channel. On your analytics you will be able to see how your videos are performing, You estimated revenue earnings, video views, demographics, ad performance and more.

6: Join The YouTube Partner Program

Became a YouTube member and monetize your videos with large number of viewers.

As a YouTube Partner you gain access to more content creation tools and you can be able to win prizes for certain number of viewers you have. You also get YouTube community support and tips that will help you grow more faster

To get accepted as a YouTube Partner you need to have 15,000 cumulative watch hours for your channel over the last 90 days. You can apply for YouTube partnership through the YouTube Partner page.

That is exactly how to make money on YouTube in Kenya.

A few tips and important information to help you grow your YouTube channel and revenue:

Post your videos on other social media platforms to increase your traffic

Use a percentage of your YouTube earnings to improve on your gadgets

Try making a video on what is trending on YouTube at the moment

Always listen to your subscriber’s wants


Hopefully, all your questions concerning YouTube, Making money and subscribers have been answered on this article.

If not or you have any additional questions. Please feel free to leave a comment.

As a new YouTuber. Getting started on YouTube can seem like an actual job. Which it is if you thing about it in a money perspective.

But starting a YouTube journey without letting your passion fuel you in the YouTube journey, is tricky, you are gonna have to stop focusing on the money and enjoy YouTube more. The money follows the journey.

Post regularly on YouTube, comment back to your loyal fans on the comment section and consider doing giveaways as you grow more popular on the platform.

The one thing you should never forget is that, not everyone wants to see you succeed. So try as much as possible to ignore your haters and their unthinkable comments.

Focus on growing your fan base rather than reacting to the hate you are getting. It’s pretty normal as you grow on YouTube. Remember that even your favorite YouTuber was once like you a few years ago. You just have to make the move.

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